Disney’s Bold Move into the Metaverse: Launching ‘Disney Pinnacle’ NFT Collection with Dapper Labs
Disney Revives Its Metaverse Ambition
Despite rumors of slowing down its Web3 initiatives after downsizing its metaverse department earlier in March, Disney has now officially announced its collaboration with Dapper Labs, the maker of NBA Top Shot, to launch a mobile NFT application, Disney Pinnacle. This move marks Disney’s significant stride into embracing the Web3 era.
Unveiling Disney Pinnacle: A Mobile NFT App
According to Rachel Rogers, Senior Product Manager at Dapper, Disney Pinnacle will initially be available on the Apple App Store, followed by its release on web browsers and the Google Play Store. Users above 18 in the United States, Canada, and 30 other countries can access Disney Pinnacle.
Transforming Disney’s Classic IPs into Digital Badges
Inspired by the physical badges sold at Disney theme parks, Disney Pinnacle will offer NFTs in the form of digital badges, crafted on the Dapper-developed Flow blockchain. The badges will draw inspiration from Disney’s extensive catalog of classic IPs, including characters like Buzz Lightyear and Woody from “Toy Story,” Disney Princesses, and Darth Vader from “Star Wars.”
How to Acquire Disney Digital Pins for Free?
Users can download the Pinnacle app and participate in contests, marketing activities, or specific tasks to earn free badges. Additionally, users have options to purchase individual badges, badge mystery boxes, or trade badges in the app’s built-in marketplace. Disney Pinnacle plans to disclose the exact contents and probabilities of blind boxes, retaining the right to modify types, prices, and quantities.
Dapper Labs — The Force Behind Disney Pinnacle
Dapper Labs, established in 2018 and based in Vancouver, Canada, is known for creating blockchain games and entertainment applications like NBA Top Shot and CryptoKitties. Their development of the Flow blockchain aims to enable large-scale decentralized applications (DApps).
Disney’s Previous Forays into NFTs
Disney’s history with NFTs includes the Disney Golden Moments series project in collaboration with Veve in 2022 and the inclusion of Polygon in its accelerator program in July 2022.
Conclusion:
With the launch of Disney Pinnacle, Disney is not just embracing the future of digital collectibles but is also redefining its classic IPs for the new era. This collaboration with Dapper Labs signifies a significant milestone in the entertainment giant’s journey towards the metaverse and Web3 technologies.
Keywords: Disney, Dapper Labs, Disney Pinnacle, NFT Collection, Metaverse, Web3, Flow Blockchain, Digital Badges, Classic IPs, Mobile NFT App, Cryptocurrency, Blockchain Games, Digital Collectibles
